May
I Have Your Attention Please -- More on the Von Restorff Effect!
In
today's crowded marketplace, organizations are competing fiercely with tens of thousands of brands – and are actually competing
for two specific things: Awareness and Attention. Awareness is getting a consumer to notice that you exist, and Attention is sparking enough interest in that
consumer so that they willingly hold you in their awareness (and ideally, make
others aware of you as well). You cannot achieve Attention without first
achieving Awareness.
Thus,
many marketers spend considerable time and resource in "marketing and
promotion", learning what they can and applying a variety of approaches to
capture consumer Awareness. However, they often overlook one fundamental piece
of the whole picture – once you've achieved Awareness, what does it take to
turn it into Attention?
The
answer is simple and basic – quality.
The
ultimate success of a company, is bring a quality product into a wide
awareness.
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