The factors along with the factor levels
The card list (profile list)
Variable name
|
Variable label
|
Value label
|
pkg_design
|
Package Design
|
Design1, Design2,
Design3, Design4
|
pkg_material
|
Package Material
|
Protective, Convenience,
Eco-Friendly
|
cover
|
Cover design
|
Simple, Smart
|
color
|
Outer Color
|
Color1, Color2, Color3,
Color4
|
marketing
|
Marketing Campaign
|
No, Yes
|
The card list (profile list)
Card List
|
|||||
Card ID
|
Package Design
|
Package Material
|
Cover_Design
|
Outer Color
|
Marketing Campaigns
|
1
|
Design2
|
Convenience
|
Simple
|
Color3
|
Yes
|
2
|
Design4
|
Protective
|
Smart
|
Color3
|
No
|
3
|
Design1
|
Convenience
|
Simple
|
Color4
|
No
|
4
|
Design3
|
Protective
|
Simple
|
Color4
|
Yes
|
5
|
Design4
|
Eco-Friendly
|
Simple
|
Color4
|
Yes
|
6
|
Design1
|
Protective
|
Smart
|
Color1
|
Yes
|
7
|
Design1
|
Convenience
|
Simple
|
Color1
|
Yes
|
8
|
Design1
|
Protective
|
Simple
|
Color1
|
No
|
9
|
Design4
|
Protective
|
Simple
|
Color2
|
Yes
|
10
|
Design3
|
Protective
|
Simple
|
Color3
|
No
|
11
|
Design4
|
Convenience
|
Smart
|
Color1
|
No
|
12
|
Design2
|
Protective
|
Simple
|
Color1
|
No
|
13
|
Design3
|
Convenience
|
Smart
|
Color2
|
No
|
14
|
Design2
|
Protective
|
Smart
|
Color4
|
No
|
15
|
Design1
|
Protective
|
Simple
|
Color1
|
No
|
16
|
Design3
|
Convenience
|
Simple
|
Color1
|
Yes
|
17
|
Design1
|
Convenience
|
Smart
|
Color4
|
No
|
18
|
Design1
|
Protective
|
Smart
|
Color2
|
Yes
|
19
|
Design3
|
Eco-Friendly
|
Smart
|
Color1
|
No
|
20
|
Design2
|
Convenience
|
Simple
|
Color2
|
No
|
21
|
Design4
|
Convenience
|
Simple
|
Color1
|
No
|
22
|
Design1
|
Eco-Friendly
|
Simple
|
Color3
|
No
|
23
|
Design2
|
Eco-Friendly
|
Smart
|
Color1
|
Yes
|
24
|
Design1
|
Convenience
|
Smart
|
Color3
|
Yes
|
25
|
Design1
|
Eco-Friendly
|
Simple
|
Color2
|
No
|
26a
|
Design1
|
Convenience
|
Simple
|
Color3
|
Yes
|
26a
|
Design3
|
Protective
|
Smart
|
Color1
|
No
|
28a
|
Design3
|
Protective
|
Simple
|
Color3
|
Yes
|
29a
|
Design1
|
Convenience
|
Simple
|
Color3
|
No
|
a. Holdout
|
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