Data

The factors along with the factor levels

Variable name	Variable label	Value label
pkg_design	Package Design	Design1, Design2, Design3, Design4
pkg_material	Package Material	Protective, Convenience, Eco-Friendly
cover	Cover design	Simple, Smart
color	Outer Color	Color1, Color2, Color3, Color4
marketing	Marketing Campaign	No, Yes

The card list (profile list)

Card List
Card ID	Package Design	Package Material	Cover_Design	Outer Color	Marketing Campaigns
1	Design2	Convenience	Simple	Color3	Yes
2	Design4	Protective	Smart	Color3	No
3	Design1	Convenience	Simple	Color4	No
4	Design3	Protective	Simple	Color4	Yes
5	Design4	Eco-Friendly	Simple	Color4	Yes
6	Design1	Protective	Smart	Color1	Yes
7	Design1	Convenience	Simple	Color1	Yes
8	Design1	Protective	Simple	Color1	No
9	Design4	Protective	Simple	Color2	Yes
10	Design3	Protective	Simple	Color3	No
11	Design4	Convenience	Smart	Color1	No
12	Design2	Protective	Simple	Color1	No
13	Design3	Convenience	Smart	Color2	No
14	Design2	Protective	Smart	Color4	No
15	Design1	Protective	Simple	Color1	No
16	Design3	Convenience	Simple	Color1	Yes
17	Design1	Convenience	Smart	Color4	No
18	Design1	Protective	Smart	Color2	Yes
19	Design3	Eco-Friendly	Smart	Color1	No
20	Design2	Convenience	Simple	Color2	No
21	Design4	Convenience	Simple	Color1	No
22	Design1	Eco-Friendly	Simple	Color3	No
23	Design2	Eco-Friendly	Smart	Color1	Yes
24	Design1	Convenience	Smart	Color3	Yes
25	Design1	Eco-Friendly	Simple	Color2	No
26a	Design1	Convenience	Simple	Color3	Yes
26a	Design3	Protective	Smart	Color1	No
28a	Design3	Protective	Simple	Color3	Yes
29a	Design1	Convenience	Simple	Color3	No
a. Holdout