From the focus group discussion, the following
factors were to be taken into the consideration set in this study. The
following were the factors thoroughly discussed:
Ø Packaging design
Ø Packaging material
Ø Cover design
Ø Outer color of the product
Ø Marketing Campaigns
Product
Profiles
Based on popularity and observation during the focus group discussion, the following levels for the factors are decided; below pictorial representations depict every level in their respective factors.
Based on popularity and observation during the focus group discussion, the following levels for the factors are decided; below pictorial representations depict every level in their respective factors.
Packaging Design
Packaging
Material
Cover Design
Color
Marketing
Campaign
A. Yes B. No
Steps
in Conjoint Analysis
The steps in the conjoint analysis along with the screen shots is in the document below:
Steps in Conjoint Analysis with screen shots
Steps in Conjoint Analysis with screen shots
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