How
effective is the Von-Restorff effect with respect to new products in the FMCG (Fast
Moving Consumer Goods) sector ?
Nearly 50% of the products being
launched as new fail! What can go wrong? And how can one correct this
situation?What are the prime pitfalls frustrating the chance of success for
innovations? How effective is the Von Restorff effect?
Nearly 50% of the products being
launched as new fail! What can go wrong? And how can one correct this
situation?What are the prime pitfalls frustrating the chance of success for
innovations? How effective is the Von Restorff effect?
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