To test the effect of the Von Restorff
effect on FMCG products, the following hypotheses are proposed:
H1: More the packaging design stands
out, more the sale of the product
H2: Increased level of influence of
the packaging material will result in more sales of the product
H3: Increased level of influence of
the cover design will result in more sales of the product
H4: Higher perceived color of
the product displayed will result in more sales of the product
H5: More the marketing campaigns
of the product, more the sales of the product
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